A keen understanding of your target audience is one of the underpinning principles of marketing. Any good marketing strategies must, therefore, focus on the 3 Ms: the medium, the message, and the measures of success. Owners of home health care agencies must get the 3M formula right if they want their business to be the

One of life’s harshest realities is gaining an increasing sense of appreciation for the fact that your parents are no longer who they used to be. They aren’t the energetic people who chased you around the house when you were little. Instead, there may be some days when they can’t even manage to get up

Caregivers in home care agencies can be divided into 5 broad categories: non-certified aides, certified aides, nurses, therapists, and social workers.  Understanding the services offered by each caregiver and the certification required for each position can help you hire the best people for our home care agency. Non-Certified Aides Non-certified aides provide non-medical care to

Determining the best states in which to open a homecare agency can be a bit tricky. Opportunity is in the eye of the beholder. What may seem like a poor area for growth to one person may actually be the perfect opportunity for another. In 2014, Forbes cited research conducted by Scorecard. Scorecard ranked home

Determining the best states in which to open a homecare agency can be a bit tricky. Opportunity is in the eye of the beholder. What may seem like a poor area for growth to one person may actually be the perfect opportunity for another. In 2014, Forbes cited research conducted by Scorecard. Scorecard ranked home

Picture a world where home care focused less on paperwork and more on providing exceptional care to clients. Over the past decade, several gadgets and software have been created to facilitate seamless delivery of home care needs. Online home care agency software has been specifically created to meet the demands of home care businesses. Additionally,