Ronald E. Osborn once said, “Unless you try to do something beyond what you have already mastered, you will never grow.” If you’ve mastered starting s successful homecare business and you’re looking for ways to expand, this marketing manual is just right for you. Marketing a homecare agency requires a specialized approach. It’s not a one-size-fits all strategy.
This marketing manual will help you build a marketing strategy specifically tailored for the homecare industry. Strategies are presented for helping you turn leads into paying clients. The guide helps you identify where and how to find potential clients and retain customers. Several elements of public relations, communications, promotion strategy, and procedure for inquiry are presented. The manual includes:
- Inquiry Tracking Sheet
- Telephone Inquiry Form
- Letters in Response to Inquiries – Basic
- Letters in Response to Inquiries – Geriatric Care Management and Home Care
- Letters in Response to Inquiries – Cleaning
- Letters in Response to Inquiries – Live-in
- Letters in Response to Inquiries – Care Management
- Letters in Response to Inquiries – Follow-up when they did not start service
- The 6 Step Communication Process for Home Care Businesses: Inquiry to Sales
- Request for Service
- Letters Starting Service – Welcome Letter to Client
- Letters Starting Service – Welcome Letter to Payee/ Trustee
- Letters Starting Service – Notification Letter to Physician
- Client Survey
- Exit Letters – Exit Letter to Client
- Exit Letters – Exit Letter to Payee/ Trustee
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