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Ronald E. Osborn once said, “Unless you try to do something beyond what you have already mastered, you will never grow.” If you’ve mastered starting s successful homecare business and you’re looking for ways to expand, this marketing manual is just right for you. Marketing a homecare agency requires a specialized approach. It’s not a one-size-fits all strategy.
Communication can make or break your business. There are 3 key stakeholders that you should establish good relationships with: clients, primary-care physicians, and payees/trustees. Your initial communication with these people sets the tone for your future relationships with them.
Marketing in the digital era has opened a new realm of possibilities. This marketing toolkit provides effective strategies for using both digital and non-digital marketing for your homecare agency. Learning these strategies and implementing them yourself can save you thousands of dollars in marketing expenses.