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Marketing in the digital era has opened a new realm of possibilities. This marketing toolkit provides effective strategies for using both digital and non-digital marketing for your homecare agency. Learning these strategies and implementing them yourself can save you thousands of dollars in marketing expenses.
Having a paper trail provides legal protection for your business. Ambiguity cultivates an environment for misunderstandings to arise. Clients, therefore, need to be very clear about the terms and conditions under which you offer your services.
Communication can make or break your business. There are 3 key stakeholders that you should establish good relationships with: clients, primary-care physicians, and payees/trustees. Your initial communication with these people sets the tone for your future relationships with them.